We have a unique opportunity for your business or organization. When you underwrite a program on our non-profit KRBS radio, you are letting listeners know that you value the programs they listen to.

  • KRBS 107.1 FM listeners are all members of your community, which makes our listeners, your customers!

  • KRBS's programming is diverse, which gives you the opportunity to reach either the specific audience you desire, or a wider audience.
So, who's listening?

  • Approximately 42,000 people from Oroville, Thermolito, Palermo, Bangor, Yankee Hill, Cherokee, East Foothill, Kelly Ridge, Biggs and Gridley.

  • Approximately 60% are between 25 and 54 years of age, and 50% are age 35 to 54. 58% have some college or a college degree. 30% of the community radio listeners report that in work related or personal purchases, they have chosen a particular product or service because the supplier supported community radio.

* Stats taken from chamber of commerce and KZFR demographics.
Advantages of Underwriting with KRBS

When your organization or business underwrites on KRBS, you help support an important community resource and cultural asset, and are provided with a unique marketing advantage at the same time. An investment in underwriting offers your business an opportunity to reach a targeted audience based on the wide variety of programs offered. It also strengthens public perception of your commitment to the community.

In addition, because KRBS is a 501 C-3 non-profit organization, all contributions are tax deductible.
We have several Underwriting options to choose from

Plan A: Under 6 Months — $40.00 per month will have your message announced during the show you've decided to Underwrite and several other times throughout the day on a daily basis.

Plan B: 6 Months or more — $35.00 per month will have your message announced during the show you've decided to Underwrite and several times throughout the day on a daily basis.

News/Special — $25.00 will have your message broadcast 3 times on specific days and/or times you've pre-arranged with the KRBS radio.

For further information and special arrangements, contact Salud at (530) 534-1200.
Underwriting Message Criteria

Message cannot exceed thirty (30) words, not counting preamble. Your message must be value neutral (without subjective or promotional wording). Corporate slogans are acceptable as long as they do not promote, show comparison or call to action. Non-profit may state when an event is free to the public, other price information may not be given. Second person references, such as you, your, and you're, are excluded. No specific music or jingles may be used. Message may not contain any superlatives or comparative language. KRBS reserves the right to edit copy, if necessary, so that it complies with FCC regulations.
For your convienience, a mail-in form is available in PDF format.